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Edmunds Inside Line
August 2003
“Kip Ewing, prototype, packaging and launch supervisor: I think that there is certainly an expectation that Ford represents value, and that’s part of the DNA of the car. While I hate to look at it in terms of just transportation and value, we’re giving the customer an awful lot in performance and quality and details for the money, and I’m very proud of what we’re putting forward. You know, Ferrari has evolved so much in quality of execution and detailing of the package in the 360 compared to the cars they used to produce, and it really forced us to meet that expectation. You know, it’s not 1985 anymore where you can get away with a leather-trimmed box with poor ergonomics.”